5 Best Survey Apps for Shopify

It's no surprise that modern shoppers find brands through their favorite podcasts, recommendations from a friend or word of mouth, or social media recommendations. But experienced merchants know how important it is to understand where customers are coming from and how they feel about their products. 

E-commerce shops spend and invest a lot in their ads, so risking that financial decision on the wrong platforms would be a huge mistake. This is where a lot of merchants come to a different problem, which is not having the correct tools to understand how customers feel about their store and products in general.

And as simple as it is, the answer to that question is to simply ask your buyers directly. When you find the easiest, quickest way to add a survey inside your Shopify checkout or thank you page right when customer engagement is at its highest, you also capture clean, zero-party data directly from the people who are involved and interested in your brand.

So if the answer is surveys, then it is only correct to help you find the right feedback engine tool for your store. In this guide, we will break down the five best survey apps for Shopify based on their features, making it easy for you to choose the right fit for your business. 

Top Survey Apps for Shopify Stores

Apricot Survey App

Apricot Survey App is a newly launched, modern survey app built specifically for Shopify and merchants looking for the easiest, most professional way to approach customer surveys with over 15 question types. It has a free option to test and is generally quite accessible to the average Shopify store owner. There are many key features that make Apricot stand out in the e-commerce tools market.

Key features

Branching logic -  If you're familiar with quizzes, this uses a similar process to logic jumps, which basically allows you to create rules and conditions that automatically adapt the survey based on the previous answers that the customer provided. This way, the service stays more relevant; it becomes shorter for the customers and therefore more effective for both the merchant and the customer.

Advanced analytics - General analytics is something that most survey apps can provide. Things like total views, completion rates, etc but Apricot takes it one step further and breaks down the percentages question by question. You can export the raw submission data, or you can sync it with third-party marketing tools like Mailchimp, Klaviyo, and Zapier. It can go deeper for specific types of surveys, such as NPS (Net Promoter Score) surveys.

Ready-to-use templates - You can either start from scratch or simply choose the type of survey with all the questions ready to publish. Whether it be a customer satisfaction survey (CSAT), net promoter score survey (NPS), checkout and abandonment survey, product reviews post-purchase, or any type of survey that would be first-hand necessary can be found in Apricot. You can, of course, customize it to your liking and change questions from a huge selection of question types, both survey-specific and general. All of the templates come9 features enabled, such as branching logic depending on the type of survey. 

Smart targeting - Most merchants do not realize how much can be gained from a simple survey if only it was targeted to a specific group with as much relevance as possible. This is why Apricot offers control over who sees your survey and when; you can filter survey triggers by customer type new or returning, country, device type, language, etc.

There are many demo surveys, so take a look at them in the demo store.

Hulk Contact Form Builder

Hulk Contact Form Builder is also designed for Shopify specifically, but it is heavily centered around forms. Although it is very customizable, despite being forms instead of surveys. People use it for different inquiries, custom orders, wholesale applications, and general surveys. You might not be able to focus strictly on, let's say post purchase check out tracking, but if you would like to get very quick feedback from your customers, it might be a good choice for you.

Key features

Conditional logic - very similar to branching logic mentioned above. You can add rules that show or hide specific form fields based on customers' previous selections so that you can make it more relevant for all of the customers. 

Integrations - Hulk uses Google and reCAPTCHA protection. It can also be integrated with third-party tools like Zapier, Slack, and email platforms to have access to route data instantly.

Templates - You can easily find pre-made templates with questions for General contact forms, user registration, wholesale applications, etc, and very general surveys.

Zigpoll Customer Surveys

Zigpoll uses on-site pop-ups with emails and SMS survey distribution, and that's what makes them stand out. It gives brands a complete view of buyers' reasoning behind their product purchase throughout the whole process of visiting the website to the checkout and later. so if you want to engage customers throughout different digital channels, Zigpoll might be the choice for you.

Key features

Multi-touchpoint reach - this means that you can run surveys directly on thank you pages, via SMS sequences, inside your emails, or as on-site pop-ups. This shows the range and versatility of the app; you don't have to use all of it, but you can if you want to.

Automated AI summary - it creates a weekly report and automated statement so you don't have to manually open and sort out the questions that were open-ended.

Multi-language translation - it has built-in translation, so it automatically translates questions based on the shopper's location and browser settings, which is very useful. 

Grapevine Post-Purchase Surveys

Grapevine post-purchase surveys is a very simple tool for surveys. The name already speaks for itself; it's a single-purpose attribution tool that is built exclusively for Shopify thank you and order status pages. Grapevine can be great for those who don't want to complicate their process and want one simple, easy, and accessible way of getting feedback from their customers, and it also has a flat monthly rate with zero response caps, which also means there are no hidden usage fees.

Key features

Predictable pricing - you can have unlimited survey collection no matter what plan you use, unlike some other apps that might charge you based on response or order volume.

Direct revenue and average order value mapping - you can tie survey answers directly to your Shopify order numbers, and that way you can see the exact revenue that is created offline.

Shopify POS Support - this lets you easily collect post-purchase attribution data at physical retail locations in addition to online stores. 

Fairing Purchase Surveys

Fairing lets you create post-purchase surveys, and it's also similarly single-purpose, easy to use, and accessible. There is nothing hidden or inaccessible about the survey app. You can place the NPS surveys on your thank you and order status pages. Later, like any other good survey app would let you do is that you can analyze your customer feedback alongside real order value and lifetime value data.

Key features

Analytics integration - you can analyze the data from the app directly in Shopify Analytics; you will not need extra tools.

AI insights and attribution -  you can get weekly personalized attribution summaries to understand customer opinion quickly, and you don't have to go over each one of them separately.

Smart targeting - you can target your customer audience by using specific display rules based on new or returning customers, specific products purchased, a geography, and even native language for translations.

Other integrations - for an app that is so simple, you can have Integrations that work natively with checkout extensions, Shopify POS, Shopify Flow, Klaviyo, etc.

For you to have a conceptualized idea without having to go back to each survey app and re-read it, the table below is something you can skim to understand what kind of businesses the apps are best for, what kind of features they have, and why specifically these apps are on this list. 

Conclusion 

E-commerce tracking continues to move away from third-party apps that can sometimes be unreliable and slowly shifts towards being more customer-oriented. This opens doors for competition on how effectively customer feedback is put to work and collected.

You can see return on your investment only if you listen to your customers, ask the right questions, and importantly, turn their responses into smart business decisions. You can sync your service directly onto your CRM to trigger automated and hypersegmented email flows and let you update your customer profiles in real time.

 There is an additional layer of complication and issues that arise, such as keeping your customers engaged, and that requires making your questions periodically and strategically engaging to prevent people from dropping out mid-survey. You can have a mix of attribution choices with open-ended feedback fields so that you can have a cleaner understanding and even cleaner channel data for use.

 The best survey tool would be the one that works the best for you and your customers.