Free
Essential product options for stores getting started.
$0/Month
- 15+ Option Types
- Unlimited Option Sets
- Unlimited Products in Stores
- Basic Analytics
- Email Support
WowOption is a feature-rich Shopify app packed with advanced built-in functionalities. Discover the top features of this customizable product option, built to maximize revenue.
Unlimited Option Sets
Go beyond Shopify's 100-variant limit with unlimited custom product options and flexible variant configurations. No hacks, no workarounds, no performance compromise.

Price Add-Ons & Cost Per Option
Add dynamic price add-ons and assign cost per option to boost average order value. Turn custom product options into a scalable revenue engine.

Flexible Option Types & Custom Styling
Choose multiple option types like swatches, dropdowns, checkboxes, text fields etc.. Customize option styles to match your theme and maintain a seamless storefront experience.

Option Templates & Bulk Apply
Build reusable, fully customizable option templates and bulk apply them to multiple products in one click. Save setup time, maintain consistency, and scale product customization effortlessly.

Conditional Logic
Show or hide product options dynamically based on customer selections. Use advanced conditional logic to create cleaner buying flows and improve conversion rates.

Build advanced custom product options and variants without coding headaches or technical setup.
Search W:Custom product options App in the shopify app store. Install and then activate the app. Show it on your store front.

Build an option set based on your business with a few easy steps or start with one of our pre-made templates.

After setting your option set, save it and track your product option performance from the analytics.

Get unlimited option sets, smart conditional logic and price add-ons without expensive custom development or Shopify workarounds.
Essential product options for stores getting started.
$0/Month
More option types and customization for growing stores.
$4.99/Month
Advanced personalization, conditional logic, and VIP support.
$12.99/Month
Premium access, onboarding, and priority customization.
$29.99/Month